• Are
you considering a website for your small business?
Learn
what you need to know before you build a website including how
to research and plan your site, how to create content and how to
get it built and maintained without spending thousands of dollars.
• Do
you have a website that is not working?
Identify
what is wrong with your existing web site, and understand why it
is not drawing enough traffic to bring you the amount of customers
you need.
• Do
you want to increase the traffic to your website?
Any
website can be improved and expanded. Learn the most cost-effective
ways to expand and enhance it to bring in even more business.
Understand
Your Website Options
& Goals Before You Build
Website
Choices
Will you build a brochure website or content
website?
A website of valuable information
will bring a lot more business than just a list of
products and services.
Website
Marketing
Some of the many ways to make money on the internet.
Most people have no idea of the many different
ways to make money on the internet. Here are just a few examples of
the ways you could use a website to promote your products & services
and those of others.
Website
Evolution
Don't
stop with a handful of pages. Make a plan to grow your website.
Understand that the first version of your
website is just a seed that will grow and change. As you add pages
it creates more ways for customers to find you. This chart shows how
as your site grows it can be monetized in a variety of ways.
Free
Website Resources:
Blogs & Web 2.0
Make
a Free Website
How
to use free websites to promote your products or services.
You can use these popular services even if
you don't have a business. By creating valuable & interesting content
on free website services like Squidoo & Wordpress you can create
an income without any investment at all.
Make
Money Without a Website
Creating
Short Articles, E-Books and Infoproducts.
You don't even need to create a web site or
a single web page to market your expertise on the internet. You can
create information in digital book form, videos, web seminars, interviews
and more that can be marketed by others.
How
to Research Before You Build
Evaluate
Your Website
Find
the problems with your existing website
Learn how the search engines "see" your
website and how you can avoid common problems that can affect the flow
of traffic to your site.
Website
Competition
Study
your competition to learn their strengths and weaknesses
How
to find out the hidden factors that will show you how effective a website
is - how much traffic your competitors are getting and their strength
in the market.
Search
Engine Optimization
How to give the search engines useful information
Learn the essential basics of Search Engine
Optimization. Understand
how the website name, website theme & structure, page layout and
image labeling all work together to give the search engines a clear
picture of your website content.
Website
SEO Focus Mindmaps
Get the overall picture of search engine optimization
with these diagrams
How to make all the elements of your site work
together. The essential concepts of SEO from internet level to site
level to page level.
Website
Research Tools
Learn from Google & Yahoo
what people are seeking
Find out what your potential customers are
searching for and design a website to answer those questions and provide
those services.
Choose
the correct tools & hosting to build your website
Website
Hosting Options
An overview of the many choices for hosting your
website
Conventional website hosting companies offer
a-la-carte choices for website services like mailing lists and traffic
monitoring.
SBI
Website Hosting
Our recommendation for full-service small business
hosting
More
than just website hosting, SBI provides all of the
tools and information you need to build, grow and monetize
a small business website.
