was created to show small businesses the right way to build effective
site contains the lessons I learned building
websites for small businesses. I had watched so many businesses struggle
to get results on the internet. Nearly every small business owner
I talked to had a website horror story. Most of them had just put
up a basic brochure site
that did nothing for their business. They would spend hundreds, or even
thousands, of dollars and end up with a website that did nothing
to help their bottom line. Even if they were lucky enough to get
a responsive and experienced web designer they were left with nothing
but a stack of website bills for their trouble.
website will show you the right way.
business is broken on the web" -- Dr. Ken Evoy
the fancy design. A slick design will not help a website make sales
or bring in business leads. In fact, a 30 page website with a plain
design and great information will get a lot more traffic and bring
in a lot more business than a 6 page website with a slick design & just
is critical for small business websites to be search engine friendly.
You need to reach people who have never heard of your business.
If they are searching for Rockys Catering Service they
must already be customers. You need to attract people searching for general
terms like catering or food
service or wedding services to expand your business.
The website must be built specifically to reach this larger audience
(SEO), and most of the techniques to do this are invisible on the
are a hundred ways to bring traffic to a website, and most websites
do only two or three things, if any at all.
website will show you how to create a website from start to finish,
or fix an existing website that is not getting results.