To Analyze Website Traffic
visitors find your site
they use your site
this information can help improve your website
free & paid traffic monitor tool recommendations
website traffic helps you learn who your website visitors are and
how they find and use your website. This helps you understand
what parts of your site are working, what you can do to increase
traffic to your website, and also where visitors might be having
link from search engine results contain embedded
information that tells how visitors found you and what kind of software
using. Every time a web browser connects to a website it sends
information about where it is connecting from, what kind of operating
system and which web browser it is using.
information is captured by website traffic monitors which sort and
organize the data for display in a variety of ways, such
graphs and maps showing the locations of website visitors.
Website Traffic Graph
Website Visitor Map
Displayed by Website Traffic Monitors:
visitors find you:
Keywords - The phrases that visitors types into the search
engines to find your website
Search engines -
Which search engines are bringing visitors to your website
Entry pages -
Which website pages bring visitors to your website.
your visitors are:
System, Browser Brand & Browser
Knowing which software your visitors are using will tell you
which browsers to test your
Shows where your visitors are located.
Page views -
the number of individual pages viewed by all visitors combined.
also view "page paths", the sequence
how those pages
were viewed, or how visitors move through your site.
visitors is actually the number of different locations
your traffic comes from and is usually determined
looking at the TCP/IP
addresses of the visitors, which shows their
location on the internet. Unique visitors is usually the most reliable
indicator statistic for the
of a website.
visitors show how many unique visitors return to your website on
the same day after an interval
visitors move through & use your website
paths - the pages visited in order, stating with the page
the visitors entered the site,
and also shows
any files downloaded from the site such as images or PDF files.
spent on each page - each page view is time stamped
by the traffic monitor to
spent on each page.
that is mostly
viewed for a very short time might
indicate a problem with that page.
visitors Leave your website
pages - what is the last page that your visitors view on your website
links, also called "click-thrus" - do your
visitors leave your site via a link on your site
such as an ad, affiliate
or a link
to your online
of your visitors
This example from the StatCounter traffic
monitor tool shows a visitor from
Albuquerque, New Mexico who
arrived at the site (top) from Google on the
Fractal Bubbles page, then
visited several pages before
several images (in red) and
then left the site by clicking on an ad (in blue).
who your visitors are as well as how they find
and use your site will help
of your visitors,
and can attract an ever increasing amount of website
Traffic Analysis Tools
are many types of website traffic analysis tools. Here are the ones
StatCounter - The
easiest website traffic monitor to set up and use. StatCounter is
especially good for beginners because the information
and easy to understand. They have a free version which records
a limited amount of data, and then you can upgrade to the paid
to store more traffic data.
Analytics - A
very powerful and
feature rich traffic
monitor. The amount
of data it provides
can be overwhelming,
so we recommend a
simpler traffic monitor
for getting started.
a free website that tracks visitors and detailed
information and is
an excellent way to spy on the competition. Quantcast only has
data for websites
a fair amount of
here to see the
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