will show you how to evaluate your website to identify some common
problems and how to fix them.
Your Website Traffic
If your web site hosting does not provide traffic stats,
there are several free traffic monitor services.
a bit of code to each page and you can monitor
how many visitors come to the site, as well as where they come from,
how they move thru the site, and what search terms were used
to find your site.
free traffic monitor is StatCounter.com.
Your Website Rank
is a free service that ranks all websites by traffic volume.
This is a quick & easy way to see if your site gets any traffic
at all and also to check out your competitors' websites.
site rank shows as no data on
Alexa.com then you are not getting enough website traffic to
measure, which is probably less than 10 visitors per day.
an effective business website you need
to have a traffic rank in the top 5 million, which is roughly
50+ visitors per day.
Your In-Pointing links
are also called "back-links" - links from other sites to yours. The
more links that point to your site from other sites, the more juice your
site has with the search engines.
how many in-pointing links your website has, use the in-pointing
links function of the free Search-It tool. You should
have at least a half-dozen in-pointing
links, but the more the better.
make link-building an ongoing effort. Here are a few of many ways
to build in-pointing
a YouTube video about your business
a free web page on Hubpages.com or Squidoo.com
- Buy links
in online directories for your local area or business niche
an informational article & post on Ezinearticles.com
a blog or comment on other peoples blogs
a service such as the free Value Exchange to find sites to exchange
Value Exchange Service
& Make Your Links Work
traffic-seeking Webmasters by allowing them to enter
information about their site and submit it to our
database. Then it searches for related sites and
instantly puts them in contact with other Webmasters
that own sites relevant to their topic.
hassle-free link-exchange system takes the fuss out of
having to scour the Net looking for prospects.
the book to visit Value Exchange
& download Make Your Links Work -->
That Images Are Properly Labeled
on your website should be triple
image ALT tag
text next to or below the image on the web page.
below for an example of how we used this technique to get the
top two images
for the keyword turkey stuffing:
ALT tag: Turkey Stuffing
next to image: Tynas Famous
brings in a lot of traffic to our LittleShamrocks.com website,
especially during the holidays.
here to search Google Images for the term "turkey
does your website look to people who are searching for you?
You should Google
check your website by
searching for your website
name and also for
any search terms
related to your business. Does
the listing that appears look
search result listing is put together from several elements of
your web page,
Meta Description tag, and
image ALT tags, so you should
check to make sure that it makes sense to
Website a Link Farm?
have any pages with dozens of links to
other sites? These links pages are very poorly regarded by the
should not have more than a half dozen off-site links on any single
you use a special
META 'Robots' tag
to tell the search engines not to index the page or follow the
Here is an example of the META 'Robots' tag that we use on our links
NAME='ROBOTS' CONTENT='NOINDEX, NOFOLLOW' />
your site built around a theme
with each of the pages
a topic related to the theme?
engines love theme-based websites,
a website that contains several
may be penalized by the search engines
because they cannot get a clear
of what the site is about.
theme example. A website
about fine art might
have pages related
to the theme
theme to each page.
to theme based
the theme keyword
the title of the page, in
the images, in the heading,
in the META tags,
and also in text links
on each page.
should also use the
theme in the name
of the site if possible.
Words on Each Page?
content. Most word processors have a word count feature. If you
do have pages with less than 125 words use the NOINDEX tag as described
above on those pages.
Evaluate the websites of your competition-->Click
information on the right way to build a small business
Your Site Sell!
by Dr. Ken Evoy
Your Site SELL! launched in 1999, it was instantly
coined "The Bible of selling on the Net." It
swept the Net. MYSS! remains a great read, full of
useful, evergreen ideas and information, especially
if you are trying to sell a product.