People
usually don’t search the web for products or services. They
search to learn about products or services first, so they can make
an informed decision.
If you
have a brochure website with basic company information, a list
of products or services, and perhaps a few pictures or customer testimonials,
you can easily expand your website to help draw more free traffic
from
the search engines by adding information articles.
People search for information, and you can increase the amount
of potential customers visiting your site by providing that information.
How to
find what your potential customers are searching for.
You need
to provide the information related to your business that your potential
customers
are searching for. The search engines Google,
Yahoo & MSN
collect information about the searches conducted by their visitors,
and they make it available for business research.
You can access
this information in a variety of ways to find out what your potential
customers search for, and give it to them.
You
can actually get inside the heads
of your potential customers and learn what they want!
The words and phrases people type into the search engines are called
keywords. The tools that allow you to mine the collected search engine
results are
called keyword research tools. There are free keyword research tools
that give basic search results, and paid tools and services that give
more extensive
results.
Free keyword tools
These free tools will give you enough basic information to create a
series of articles.
You just
enter a phrase that describe your business products
or services, and you will get a list of web search keywords containing
and related to the topic you entered, and also data on how many searches
were performed for each keyword.
Wordtracker
Keyword Suggestion Tool
Google’s
Adwords Keyword Research Tool
Write articles that will provide great information
to your potential customers. Make your website a resource that potential
customers will want to bookmark and return again for more information.
The goal
is to establish yourself as an expert and build trust with the reader.
Website
Article Rules of Thumb:
Write
articles of at least 400-600 words for the keywords or topics that
have the most searches. (Most word processors have a word count
feature).
For
short articles use the topic keyword in the first sentence, and
also in the
last paragraph.
For longer
articles also use the topic keyword in every other paragraph.
Article
Examples:
Here are several website article resources:
Tyna from
LittleShamrocks.com has written over 70 articles about Irish culture
and Ireland over the past year. These articles alone bring
in an average of 200 visitors per day.
Click
here to view the LittleShamrocks.com article index
Squidoo.com is a great fun site that has over half a million articles about nearly
every topic. These articles also have pictures, interactive polls,
videos, as well as items from online stores like eBay and CafePress.
EzineArticles.com is a huge archive of text-only articles about almost any subject.
You can
learn a lot about how to write articles for your website from Squidoo.com
and EzineArticles.com, but keep in mind that putting a
few articles on those sites is a great way to create in-pointing links
and also
to bring traffic to your website.
Next --
An overview of the most powerful SEO strategy
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