A
properly designed website is built to provide the information that
people are searching for.
Find
out exactly what people are looking for, and then give it to them.
Before
you create any web pages, and even before you choose a website domain
name, you need to do keyword research.
You will find out what people search for and exactly how they
search for it.
Keyword
Research Basics
•Web
searchers may use several variations of a search term, such as “Ireland
music”, “Irish music” and “Celtic Music”.
You want to make sure that you include all the popular variations
on your
website and, also, that you focus your pages around the specific
terms that are the most profitable.
•Demand
divided by Supply = Profitability.
Demand is the number of searches for a keyword.
Supply is
the number of web sites that use that keyword.
Profitability is
an indication of how easy it will be to draw traffic for a keyword.
•Choose
a website theme, or even better, several website themes, so
you can pick the best one by using keyword research to focus in
on a highly profitable niche within your theme.
•Use
the research tools to find popular keywords related to your theme.
Then find the popular keywords with the least competition – these
are the keywords that will be the most profitable.
•Choose
a website domain name that includes the most profitable site
concept keyword.
The
most popular keyword research tools are Wordtracker and Google’s
Adwords Keyword Tool. These tools mine the log files of
the search engines to find the most popular search terms.
Google’s
Keyword tool is free. Wordtracker has a free version of their tool
and also a free trial of their more
powerful paid service.
Click
here for the FREE Wordtracker keyword suggestion tool
Here
is a Wordtracker search for the term "alternative energy" showing
the number of searches done per day for each keyword.
Here
is a Google Adwords Keyword Research tool results screen for
the top searches for the keyword "fine art". This
screen also shows the Estimated
Cost-Per-Click for Google
Adsense advertising. If you plan to show Google powered ads on your
site you should look for the keywords with the highest estimated
CPC to build your pages around,
because they will make more money for you.
The
SiteSell hosting service also includes a keyword
research tool called
Brainstormer which is the most powerful of the keyword
research tools. Brainstormer gives you access to the paid Wordtracker
service, plus the ability to automatically
find the most profitable keywords.
The
example above shows just a few of the most profitable keywords
based on the
keyword "irish". The most profitable keyword "english to
Irish translations" has a Demand of 1940 searches
per month, but the supply is only 2, which means
there are only 2 websites that use this keyword. If you
created a properly built web page for this keyword you could
almost
certainly rank ahead
of those two pages and get most of those 1940 monthly searchers
coming to your website.
It
is critical that you build as many website pages as possible that
are focused on those highly profitable keywords.
You
are not restricted
to
creating web
pages based on these
high profitability keywords, but the
more you use, the faster the traffic to your
website will grow.
Search
It! is a collection of internet search tools and pre-defined
searches that help you research content and a whole lot of other
important tasks such as finding domain names and copyright research.
Domainsbot
Website Namer
After
you have done your keyword research and have a basic outline
of your site
plan, you
are ready
to pick
the domain
name. domainsbot.com is a domain
name search engine that offers you a variety of name choices
based on your website concept keyword
and
tells you
which of those
are available.
Once
you have decided on your site topic, have a list of
the most
profitable keywords,
an
outline of a site
plan,
and have
chosen
a domain name that
contains your site concept
keyword, you are ready to
make the decisions
on how
you will
build and
host
your
site.
Click
here for DomainsBot.com website namer
