traffic is the stream of visitors that come to your website.
There are two
types of web site traffic paid traffic and free
traffic. Paid traffic usually comes from buying ads and begins
to arrive almost
instantly, as soon as your ad is shown.
traffic arrives over time, often taking weeks or months to begin
to arrive. If you have built your website correctly, and have created
enough links on other sites that point to it, the free traffic
build and build over the months and years until you have hundreds
or even thousands
of visitors per day.
choice between free and paid traffic comes down to: do you need traffic
right now, or can you wait a while?
traffic is simple. You just buy advertising thru Google, Yahoo, or
Microsofts Live Search and the traffic will arrive in minutes.
You can also buy ads in newspapers and magazines but these
are usually more expensive per-visitor than search engine advertising.
are also various websites that will sell you traffic, usually for
something like ten thousand hits for $20, but this
traffic interested in what you are selling. This is usually
just people who are paid a penny apiece to visit websites
hits, and they
will not be on your site for more than a second or two.
need visitors that have clicked on a specific ad promoting your product
or service so they will be targeted prospects
for your product or service.
downside of search engine advertising is that, when you stop paying
for the ads, the traffic stops.
search engine traffic takes more time and more work but the traffic
is truly free. Free traffic can even
be more targeted
an ad because you can have more information in a search
engine listing than an ad.
free traffic is called Search Engine Optimization, or SEO.
are two approaches to SEO: On-Page SEO and Off-Page SEO.
SEO is anything that is part of your site: text, images, HTML code,
most important On-Page SEO concept involves having your site focused
around a theme, with
focused on a
to the theme.
The search engines love theme-based sites.
part of the theme-based site structure, each page should be focused
around a keyword
to the theme.
used at least twice in the copy of the page
and in the other page elements such as title,
heading, and in a
This will make
sure that the search engines get a clear
picture of what
your page is about.
are also some basic guidelines for page content:
at least 125 words per page
No more than 6 links to other sites on any page
Dont use your page keyword too much
your images, using the filename, the image ALT tag, and some text on
the page next to or below
the image to describe the contents.
you want to break any of these guidelines, such as with a links listing
an image slideshow
you need to
use a noindex META tag
to make the search engines ignore
page criteria involves creating a network of links that point to
You can use bookmarking websites like
Digg.com and Del.ico.us; blogs like
Wordpress & Blogger; social websites like FaceBook.com and Squidoo.com;
video websites like YouTube; Directory
websites like DMOZ.org; article sites like EZine Articles.com; Classified
ad websites like USFreeAds.com;
and press release websites like PRweb.com.
are hundreds of these free websites that you can use to build your
a bit of
the content such as articles and
videos but, as you build up this network
can do link exchanges, where you and another site agree to link
are considered to not be
best overall strategy to build website traffic is to thoroughly
plan your site
theme and page
traffic strategy for Build-a-Perfect-Wesbite.com is to use a combination
of both free and paid traffic. We are using paid advertising to jump
start the traffic to the site, and building up the resources that
will bring free traffic in the future.
more about web traffic & SEO:
Make Your Site Sell by Ken Evoy. The Traffic Volume
to research and
your website to
get the most possible free traffic
from the search engines.
Your Site SELL! launched in 1999, it was instantly
coined "The Bible of selling on the Net." It
swept the Net.
a great read, full of useful, evergreen ideas and information,
especially if you are trying to sell a product.
here to download Make Your Site Sell!
-- How to make money on the web without a website
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