How to bring free traffic
to your website
engine optimization is the art and science of trying to please the
search engines so they will place your website at the top of the
you search on the internet for information, the search engine returns
the results as a list of websites. This list is in order
rank, where the search engine determines the order of the list
according to criteria which, for the most part, is secret.
the actual formulas used to calculate page ranks are known only by
a very few key employees of each search engine, the search
do openly state that they love theme-based websites, keyword-focused
content pages, and in-pointing links to a website.
search engines developed theme-based website ranking to counter the
many sneaky tricks that were being used to try to get better
ranking means that the search engines like to see all the pages of
a website related to a common topic.
is an example of theme-based ranking power when focused on a niche:
website LittleShamrocks.com is about Ireland and all things Irish
but mostly focused on the Irish food
the recipes pages.
of our recipe pages are on the first page of Google and most are
#1 page rank. At this point, probably
any page we
contains Irish recipes will debut with
a top 10 page rank.
lesson is that you should not only have a theme-based
website but focus on a niche within that theme:
"Irish" too broad a
"Irish Food" a good
theme but there is a lot of competition.
"Irish Food Recipes" a nice niche within a theme.
narrower the niche the easier it will be to get high page ranks and
the less competition you
to the success
site that you do your research on finding the
correct niche before you build your site - enough demand, but not
too much competition.
is how to use keyword-focused content pages for search engine optimization.
This is so important, and very very few websites actually do this.
your web page keyword is fine art portraits, you should
use the keyword in the title, filename, ALT & META
tags, page heading, image file name,
and in a text link like this:
The filename should be Fine-Art-Portraits.html
2. The heading at the top of the page in
the <H1> tag should contain Fine
3. The META description tag should contain
the phrase "Fine-Art-Portraits".
4. The META keywords tag should have Fine Art Portraits" as
the first keyword in the list.
5. The phrase "Fine Art Portraits" should
be in the first 90 characters of body
text (not counting the heading), and
at the bottom of the page at least once
for a short page. For longer pages you
want to use it more but not too much.
See the information
on keyword density below.
6. If possible, "Fine Art Portraits" should
also be used in a text link, either to
another site or another page on the same
7. At least one image on the page should
have a filename and ALT tag containing Fine Art Portraits.
here to see a diagram of the keyword optimization
strategy in one of our top ranked web pages.
density refers to how often you should use the keyword on a page.
Use it too little
not get a clear picture
of what your page is about. Use
too much and the search engines might think
should aim for a keyword density of 3-5%. A good rule of thumb
for keyword density is
normally would in your writing.
Here is a free keyword analysis tool you can
use to check keyword density:
Search Engine Optimization Methods
Search Engine Optimization Methods are ways to improve
your website ranking
most common methods are creating web pages,
submitting bookmark links,
the goal of creating
more links pointing
to your website.
Sites, like Digg.com and del.ico.us,
favorite web sites.
These are the
easiest to join
and submit your
Web Page Sites, like squidoo.com and
to create a single
web page about
anything you like
and, of course,
a link to your web
site as well.
Article Sites, like ezinearticles.com
to submit short
articles and add your web
Directory Sites, like dmoz.org,
are like specialty
have to submit
your site for
review but, if accepted,
a link from
the top free
Engine Submittal is the
to your website
know to add
at a time,
submittals as part of their basic service are Bluehost and
Site Build It!.
little dos and don'ts with SEO. For example,
it is understood that search engines dont like web pages with lots
of links. A page that is nothing but a long list of links is even worse.
These are called link farms and
they can really
hurt your page
a NOINDEX tag.
and orphan pages that
have no links from
the other website
pages to them.
in greater detail
the Traffic volume of this free e-book 'Make
Action Guide contains a detailed 10 step process for researching
and building a website with the most effective SEO techniques. The
hosting system provides all of the research, site building & traffic
generation tools needed to work with the Action Guide.