advertising on your website involves renting out some of the
space on your web pages. This space is given over to an ad service
like Google AdSense or Yahoo Search Marketing that
generates the ads every time your web
page is viewed.
the ad service scans the content of your page and, hopefully, delivers
ads that are relevant to the content of your page.
get paid when a visitor clicks on the ads, then leaves your website
and links to the advertisers site.
these ads are on your page you dont have to do anything
but cash the checks. It is really remarkable, however,
there are a few things
you should know first.
will need lots of traffic. The ad revenue will start to trickle in
with just a few dozen visitors per day but
to 1000 website visitors per day to start making any
ad prices are based on the price of the keyword, which is determined
by a bidding process. If your web page is about real estate, you
will make a lot
page is about knitting.
Web pages based on the keyword Irish food get around
5 cents per click. Web pages based on the keyword real estate get
around 50 cents per click. The prices go way up from there. The keyword "plumber
in los angeles will cost $14.30, and college loan consolidation will
keyword price is based on an elaborate formula where people bid on
the prices they will pay for
The more popular a keyword is, and the more money
to be made from clicks on those ads, the more the
This is another reason that it is critical to do keyword research
site. You want
using the highest value keywords possible
so you will make the most money from your ads.
your ads look like they are part of your website. People have learned
to ignore anything
like an ad. Choose ad colors and styles
that will blend into your site and use only text ads so they will
big picture on selling website advertising
an advertising program like Google AdSense to your website is
easy. The hard part is first building a content based website
that draws enough free traffic to make money with ads and affiliate
See our information on building
Website & Search Ads
'Big 3' Google, Yahoo and MSN
Live also offer ads for sale.
These are called Pay-Per-Click ads,
or PPC. You can buy PPC ad space on other websites and also on the
search results pages.
you do a search with these search engines, the paid ads appear at
top and to the
right of the
on websites that have added content
ad code to their pages.
Few Words of Caution: I am not even going to try to cover more
read all that
you can before you start a PPC
campaign. There are a lot of
pitfalls and a
lot more to making
it important that you understand that the prices of the ads can
and even hour-to-hour.
up fast and,
if you do not have a properly
written sales letter on
your website to greet the traffic
the ads bring
to your website
customers, you will be throwing
you do start a PPC campaign, be very cautious and keep your
more than $20.
Tweak your ads
you get them
to work well
and only then should you
consider spending more. Always run at least two different ads, and
compare the performance. This is called split testing. Delete the
ad with the lower click rate and then write a new ad to go against
the winner. By repeating this process you can actually lower your
ads costs by improving the ad performance.
has its own special set of rules for PPC. Their
is to protect
have a good
they find what they are
actually scans the page the ad points to,
Landing Page and,
the page does
in the ad,
most likely the PPC ad
is a scam, trying to
ad buyer by
price of the ad,
and the ad will most
likely stop running until the
the ad buyer does not correct the problem
making the Landing
the ad, Google
instantly raise the
price to $10
per click, which is
Googles way of telling the buyer to take
a hike. This is called
the Google Slap. You have to walk a fine line when
you buy ads from Google.
Yahoo and MSN advertising have less strict rules for their advertising
and are easier to work with.
also tracks the relevance of all
ads and also
how well they
a quality score that
determines how much
you will pay for
ads overall and where,
in the list of ads
page, your ads will
best way to avoid the Google Slap is
sure that the
ad and the
relevant and use
the same keywords.
use the keywords
the ad on your
landing page several
and MSN Live dont give as much weight to relevance, dont
have quality scores and just
give the highest bidder the top ad positions. These are radically
different methods of delivering ads. If you are a PPC
will prefer Yahoo or MSN Live but, if you are a web surfer clicking
on PPC ads, you probably will prefer Google because you will find
are looking for
to consider: While
PPC can bring
to your website
on the ads,
a bit more
work -- and
a lot more time
and can actually
a lot more
best advice is to use both strategies: Use PPC to bring traffic to
your site now, and also build up your site using SEO strategies to
begin to bring in more and more free traffic over time.
The Ultimate Guide to Google Adwords is
the best overall introduction and guide to the Google advertising
and is focused on promoting your own website.
Yahoo Cash for Idiots, despite the unfortunate
name, is an excellent introduction to using the Yahoo Search Marketing
ad program for promoting your own products or the products of others.